Karachi Marketing dynamics are different from that of Pakistan

Karachi, the financial capital and the largest city of the country is more complex compared to other Pakistani cities claim a survey on Karachi and Lahore Marketing Dynamics. The pace of life of people living in Karachi is more hurried and people often ignore talking about Politics, survey evaluation concludes. A major reason why Political talk shows are a failure for Karachi audiences and a very successful strategy for audiences outside Karachi is because the working class of people in the city have simply no time to watch the television.

People living in Karachi are more tend towards Societal Marketing rather profitable. Ads or Advertisements that talk about Nature, Recycling, Education, Social issues are a major hit and instantly become popular and talk of the town. Whether it is Dawn's recent introduction of bio-degradable packaging or Hyperstar's move of introducing Environmental Friendly Green bags or Geo television partnering with UN to celebrate International Earth Day.

Another major area of growth in the city in Online Advertising and not television. "The younger generation mostly don't spend much of their time watching television rather they spend most of their time online"  research added. The growth in Online Advertising is evident from Ads on Facebook and Google, the two most popular websites for Online Advertising.

The survey added that Karachi has become a mega hub for people looking for great food, entertainment and shopping. Several new local brand have opened up by leveraging the power of Online Advertising and are doing very successful. "Every fourth teenager that we have surveyed in the research is doing some kind of business through Facebook. Either photography or offering designing skills or some other thing, which is good as Karachi has now more young entrepreneurs".

Though there are some major hurdles that most young entrepreneurs complaint about is the absence of services of websites such as PayPal and Amazon for Pakistani users. Both the websites currently have no presence in Pakistan despite having presence in countries such as Bhutan and Sri Lanka whose total GDP is just the fraction of Pakistan's GDP.