Pakistan’s Recipe to Disaster

As per the latest Moody’s international report, Pakistani Rupee would continue to depreciate versus US dollars; the latest report said that Pakistani Rupee would further depreciate by 15% in 2012 to Rupees 99 a US dollar.

The report set alarming bells across all sections in Pakistan where the people and businesses are hoping for some good times by 2012. Report has also shaken Foreign and Local investor’s confidence from Pakistani Capital Markets and those who were planning to invest in Pakistan for longer-term period.

This report provides good chance for Pakistani people to invest their rupees in places where there are high returns. One of the best avenues is of course the money market, the other one is Gold where they can get higher returns.

But the situation in regional countries is highly surprising; currency rates of countries like India, Bangladesh and Afghanistan are higher in value than Pakistani rupee. No one can forget that just a decade back Indian rupee and Bangladesh Tika were extremely lower in value than Pakistani rupee, and one Pakistani rupee was equal to 10,000 Afghania.

And still Afghanistan is heavily dependent on Pakistan for its food supplies and most of Pakistan’s wheat is smuggled into Afghanistan that causes Inflation inside Pakistan.

Pakistan by pursuing weaker currency policy is on its verge to disaster. Government of Pakistan should take hostile steps to defend its currency and save the economy against IMF as open market operations would kill the economy on just negative perceptions and not fundamentals.

Stag-Inflation

Pakistan's Economy is uncertain; no growth, job cuts and super dooper inflation! In my previous blog  i've explained Phillips Curve which indicates that whenever inflation is high, there is growth and more employment opportunities but the present situation is completely opposite to that model.

We are seeing Higher Inflation at a time when our country is not growing, there are more job cuts, low GDP growth which is almost equal to our population growth rate. This situation can be refer as Stag-Inflation.

It is the situation when both inflation rate and the unemployment rate are high. It is a difficult economic condition for a country, because inflation and economic stagnation are occurring simultaneously, and until recently no macroeconomic policy had predicted this occurrence.

There is the inflation in the economy because of the money inflow, it means that government is spending money but on unproductive things which are not creating jobs or increasing the GDP size possibly because government is spending money on things like Security and in maintaining their lavish lifestyle.

So who to blame? Well i m going to blame the government which is spending tax payers money on unproductive things which are not creating jobs or increasing the GDP size; And, on the other hand they are pursuing policies such as increasing the taxes on Karachiites, increasing the power charges etc which is shaking the investors confidence.

IMF role here is also to be blamed which is forcing the government to reduce money supply in the economy at a time when the country is at war and facing numerous other challenges at the same time which is also shaking the investors confidence.

Google Launches ‘Google Places’ for Pakistan

Google Places is free web based service by Google where business owners can create their business listings alongside publishing all important and useful information for their customers.

Business owner can provide all important and useful information ranging from company name to contact numbers to their physical location on map. Not only this, you can add business timings, photos, videos and much more. Furthermore you can also create customized vouchers/coupons to attract more customers.

Business information once submitted to Google Places is then available from all of Google publically accessible services e.g. Google Earth, search, maps etc. Also visible from Google Maps iPhone application.

For a detailed and interactive idea on how Places work and help your business grow, please watch the following video.

Creative Advertisements Job Portal Ad

Here is what we call creative marketing. Given below are few 3D advertising hoardings put up by a job portal company in Denmark's capital city Copenhegan.

You Tube Productions | Online Video Production Company

With the advent of You Tube growing all around the world the future of entertainment would be "Broadcast Yourself". You Tube is easily viewable on different internet platforms including Facebook, Blogger, iPhone, Android, Nokia and of course Google TV.

Hence it's important to ensure the highest level of quality in video production by exercising creative control on many stages of the editing process so that your video is viewable by internet audiences and your event look at its best.

Karachi Economist provides video production, animation production and editing services serving the corporate, advertising and direct response industries nationwide. We have a proven track record of producing effective corporate sales, training and direct response videos. We focus on using the power of video to deliver a strong Return on Investment.

We can help you with Sales Video, TV Commercials, Corporate Video, Training videos, Info commercials, HD Streaming video, Event production, Crewing, Photography and Mobile productions.

Our studio is equipped with state of the art systems that when used by an experienced video producer will yield the video products you need for personal or business requirements.

eCommerce Marketing Plan

In my previous blog i've discussed eCommerce websites, i have said that it is very important to have an eCommerce marketing plan. In this blog i will take this dialogue further by focusing on eCommerce marketing strategy.

The industry of e-commerce is one of the fastest and most dynamically developing industries worldwide. In 2002 total volume of retail American e-commerce sales was fixed at $44 billion, one year later it increased to 56 billion and 6.3 trillion in 2005.

Now, we know that there are many eCommerce websites online earning huge revenues and there are some which fail! and the only reason for failure is the lack of having an eCommerce marketing strategy.

Your eCommerce marketing strategy should include Facebook, Google, TradeKey, Alibaba, Ebay, TCS, Print Media, Youtube, Blogger reviews, Newsletter, Call Center, Live Chat etc

For successful eCommerce marketing plan and its services; you can contact Karachi Economist online!

Online Shopping Revolution

Online Shopping phenomena is on the rise in Karachi where people are preferring to buy their daily groceries especially products like clothes, shoes, books, cell phones and laptops online.

As people are getting more busy with their jobs, they cant afford to go out in the markets in summer heat on sundays to buy their desired products. With Online shops they can easily buy anything while sitting in front of the Internet, which also provides them huge information about the product from its description, photos, videos to the customer reviews.

Online Shops are also providing many facilities to the consumers to make their shopping a relatively easy experience. In early days Online Shopping was only possible with Credit Cards but now with the entrant of courier & logistics companies like TCS in this business which has made online shopping more easier by accepting payments at home at the time of delivery after proper quality assurance.

Online Store also saves your money on things like Property, after which you dont need to buy a property or pay for expenses that occur in keeping your store running. You would only need a  perfect Online Marketing Plan to be in the race of competition because you're going global!!